17 Best Apps for Digital Marketing

We use product data, strategic methodologies and expert insights to inform all of our content to guide you in making the best decisions for your business journey. We’re disappointed to see a few features withheld from the lowest-cost Standard plan. For example, bulk scheduling isn’t included, which, in our opinion, should be a basic feature of all plans. AdRoll is a retargeting ad solution to draw prospects back into your marketing funnel. The ads target the audience, based on their behavior, such as visiting a web page, viewing a product, or abandoning a shopping cart.

Overall, Buffer serves as a cost-effective solution for basic social media management needs, though it may not meet the demands of larger enterprises or those seeking advanced features. We’ve researched a handful of platforms to bring you an in-depth exploration of the best digital marketing software available. How much you spend on your social media management software depends on how much your social media strategy is part of your business. If your business only posts a few times a week to a few social media channels, it might not be a smart idea to buy the most expensive plan with all the automation and analytical bells and whistles. The cost of social media management software varies depending on several factors including the number of users, number of social media channels, analytic features and automation features.

The Best Apps for Digital Marketing

But doing all of this is next to impossible using regular consumer apps. Here are the best social media management tools that allow you to automate, analyze, and manage your social media presence all in one place. If you’re looking to create branded videos and images, Ripl is one of the best digital marketing apps to help you do just that. This app enables you to pick from thousands of templates to build beautiful visuals for your business. You can use your images and videos, but you also have access to a database of over 500,000 images and videos. With HootSuite, you get a comprehensive social media management app that lets you create and maintain your company’s social media profiles across various networks.

It enables businesses to create and schedule social media posts, track and analyze campaign performance, manage customer relationships, and optimize content for search engines. Users appreciate its capabilities for scheduling posts across multiple platforms and its content curation features. However, there are mixed reviews about the app’s performance, with some users experiencing technical difficulties, crashes and limited functionality on iOS devices. Additionally, concerns about customer support and issues with app stability detract from the product’s otherwise positive perception among its users. Mailchimp is widely recognized as one of the best Amazon Easy Store Franchise with Prologic Web Solutions Pvt. Ltd digital marketing software platforms due to its user-friendly interface and robust features.

Digital Marketing Apps for Search Engine Optimization (SEO)

With several integrated features, you can create email marketing campaigns like a pro. The tool incorporates six products and includes hundreds of features specifically to boost your advertising conversion rates. To accomplish all these tasks, you need to have a smart solution that minimizes your effort and completes your regular work in the least time.

The additional digital marketing methods you choose depend on what you’re selling, where your ideal audience is spending their time and how much money you want to spend on digital marketing. Social media, SEO and email are the most popular digital marketing techniques, but you may find a different mix works best for your target market. If you plan to do PPC advertising, you must research costs related to the platforms you intend to use.

If you need help making your data and ideas look as good as they should, then Beautiful.ai is for you. As the name suggests, Beautiful.ai uses AI to automatically modify your presentations—from layouts to alignment to granular spacing issues. The platform is a little different from most presentation software, but it’s still intuitive to use.

Wondershare’s Filmora is a simple and easy-to-use video editor that is immensely popular among video makers, especially beginners. White-labeling tools are included in the software allowing businesses to customize the platform with custom logos, colors, or watermarks to establish brand identity with clients. It combines all three, enabling anyone to create content that may be used in various ways. Biteable is an easy-to-use web design tool that makes it easy to produce content to help get your message over to your audience, from HR and operations to marketers, agencies, and entrepreneurs. BuzzSumo is a tool that allows users to locate the most popular content and influencers on the internet.

Marketo, owned by Adobe, is a marketing automation platform that can help you streamline your marketing processes and make smarter, data-driven optimizations. First on our list of the best digital marketing software of 2024 is MarketingCloudFX. With MarketingCloudFX, you say goodbye to juggling multiple tools and platforms and say hello to your all-in-one digital marketing solution.

The software quickly adjusts to multiple project techniques, such as sprints, Agile, and Waterfall planning, and accommodates your existing workflows. Monday.com keeps track of workloads in real time, so you’ll always know where to put resources before something gets lost in the shuffle. Animoto is a virtual video creation platform that creates video slideshows and customized web-based presentations from images, video clips, and music. It’s a fantastic tool that can help you save time, effort, and effort when building a video marketing campaign.

It offers myriads of options to create impressive images and designs for your social media profiles. You can build and scale automated marketing campaigns across channels with ease. They engage your customers in a personalized way, without any support from IT. Constant Contact allows you to segment your leads and customers to send highly relevant messages.

With over three million photos to choose from, Unsplash offers the most robust library of high-quality images across a wide range of categories, including Business & Work, Travel, and People. Unlike other free stock photo sites, Unsplash also allows you to curate photos you come across into personal collections—like “Festive” and “Mental health”—to use in future campaigns or projects. From clicks to conversions, you have all the data you need at your fingertips. The Google Analytics app is fundamental to access your SEO metrics when you need them. The transparency it provides translates to efficiency, reducing redundant workflows and bolstering productivity.